What to include in your flyer to stand out: things to know before printing

Creating a beautiful, eye-catching flyer is extremely important if you want to spread your message efficiently. 

A flyer can also be called circular, handbill, leaflet... Whichever terminology you use, just be assured that this popular marketing tool can help you spread a message quickly and cost-effectively.

But how do you make the perfect flyer? Follow these tips before you decide to send it for printing.

1. Use a bold heading

Someone gives you a flyer. You take a quick glance and throw it away. What didn't work?
Colours? Maybe.
The specific moment you took it? Might be (maybe you were having a bad day or were in a hurry).

Most of the time the problem is the headline or how the whole flyer is designed. Using a bold, thick and colourful headline is essential to catch people's attention in less than a second and to make sure they'll read your message.

2. Don't use more than two typefaces

First of all never use Comic Sans. Also teach your kids not to.
Jokes aside, two typefaces (fonts) are enough. Ideally, you could use one typeface with a different weight and style. For example, the headline could be in bold and all-caps, while the remaining texts and paragraphs can be left as default (see examples above).

3. Depending on the type of business, choose specific colours

Colours can be associated with specific type of businesses and confer particular emotions. For example, the colour blue conveys loyalty, confidence, authoritativeness (think about medical companies or governments); green conveys tranquillity and freshness, red is all about power, action and so on.

If you sell vegan and eco-friendly face creams you might want to use earthy and natural colours on the shades of brown, a pale yellow or light greens. If you own a food business, black, red and yellow are your top choices. 

EXTRA TIP
Don't underestimate your brand image! Your flyer's colours should reflect your brand's colour palette. If your business doesn't have a colour palette yet, we suggest you to visit this website to get some inspiration.

4. Include a special discount or freebie

Want to make your flyer a little special? Add some magic to it.
Including a coupon, a freebie or special discount for those who take the time to read it, can be highly rewarding. Not only you're increasing the chance to attract more people, you're also keeping track of traffic in your store.

• Prospects will be more incline to try your products for the first time and become customers
• You could easily track the effectiveness of your flyers. If someone comes to your store mentioning the flyer (or taking the flyer with them), it means it's working. This way you can repeat the strategy in the future.

A flyer with eye-catching colours and a discount. Source:Freepik

What else to include in your flyer? Don't forget your contacts. This can be obvious, but it's better to double check you included ALL the ways a potential customer can reach you out: street address, opening times, phone number, e-mail, Facebook and Instagram handles.